A few months ago now I got a call from a local producer. He was creating a video (or potentially set of videos) for a regional fitness chain called Edge Fitness. They were introducing a new tier of at home plus gym membership, and wanted to intro it with a nice looking video.
So, we went down and shot elements for the video below!
The interview portion was fairly simple, a light or two and a nice background looking down at the gym.
The b-roll was a combination of stuff I shot using my motorized slider and gimbal (and a little handheld) and footage from their "studio" system.
We also hired the great Rosemarie Stiller for hair and makeup, which was a treat.
Many times producers don't want to spend the "extra" money for hair and makeup, but it really makes a difference. Jenn was able to look her best. And as an added bonus, she got a professional hairdo for the day!
Everything went smoothly, and the video has been running as an ad since sometime in February to a select group of their members. Now that things are opening up they decided to open up the program to everyone.
This was a fun shoot, not complicated, but I was really pleased I could make it look exactly like they had specified in the briefs.
If I can help you with any project you have, let me know! I shoot video for commercials, corporate projects, video for healthcare and non-profits and more, and I can also provide audio and video post production if needed (though in this case, the post was done by Art at Frame of Mind Digital Media.)
Exciting to hear about the fitness chain video shoot! For those involved in editing or enjoying the final footage, convert DTS files online for free could be really useful. It helps convert audio files to ensure you get the best sound quality for your fitness routines or instructor cues. Worth checking out if you want to optimize your workout video experience!