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  • Writer's pictureWilliam Sarris

Using Video? Now, Quality Matters!

For the last several years, with the rise of social media, many marketing and communication gurus have said that video, any video, was a powerful tool that must be used if a business, non-profit or anyone else wanted to reach consumers or followers.

And they were right. Video allows you to connect to your customers, consumers or followers in a way that simple photography or the written word can't.

As that advice became mainstream, it has been shown to be true. Video ranks first in search results. Video is pushed via the algorithm on Facebook and Twitter. Tik-Tok has become ubiquitous. YouTube is one of the top search engines. Video is now expected when people want to know more about anything.

But as video has become more and more prevalent, with everyone from kids to grandparents using it to showcase their prowess, skills and products, it has become harder to differentiate a product or business from the others.

Why should a consumer watch your video instead of the hundreds (or thousands) of other similar videos out there? Why should they choose your product or service over the others like yours?

The new differentiating factor in video now is quality. No longer is just having video, any video, enough. Any kid with a phone can create and upload a video. Any business owner or marketing professional can shoot and upload a video for their company.

If you want to stand out, you have to have high quality video. That means well lit and shot. Well edited. The storytelling has to be compelling. A phone showing the behind the scenes of how you create a product is nice, but everyone has that. A nice, tight video, shot well, utilizing music and graphics to tell your story... that isn't something every has, or anyone can make. And it shows that you care. That you have a high quality product or service, and that you are proud of that product and what you can do.

The downside of this is that you can't make it yourself. I mean, you can, but it takes equipment and expertise you'd need to gain to do it well. And that takes time and money. Time and money taken away from doing what you do well.

However, I have the equipment, expertise and time to help you bring your story to life. It's my business to shoot beautiful video, to tell a story in a way that captures attention. And I know how to do it in a way that is cost effective for you. I've been doing this for 15 years, and projects I've produced or worked on have won industry awards (including Emmy nominations and even a win in 2013). I've produced TV commercials, promotional videos, corporate communications videos, training videos, fundraising videos for non-profits and more for clients as big as Fortune 500 corporations and as small as a local self published author and speaker.

So check out some of my reels and work examples, and if you are ready to take the next step to differentiate your organization with high quality video, contact me! I can't wait to hear from you.

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